Tradition line: a whole new packaging
In early 2017 we took the decision to renew the packaging of our Tradition line, composed by fresh and characteristic wines designed to be the perfect business card for us and for our region.
Finally, after a very long brainstorming, we decided to give the line a strong Sardinian appearance, modern with a twist of color to appeal the youngest customers. The new packaging took inspiration from the typical pibiones fabric.
"Pibiones" (meaning grape berries in Sardinian) is one of the oldest and typical artisanal weaving technique in Sardinia. It's a peculiar stitching work in which the yarn is twisted over the loom to create a raised effect. In the past it was a symbol for richness, as a result it was used only for valuable household articles.
Nowadays it is a great symbol of Sardinian crafting culture.